- The goal of smart promotion is to increase profits and reduce costs.
- When launching a promotion, Zinaida herself creates campaigns on VB, automatically replenishes their budget with the minimum required amount, sets the CPM rate and launches. If you look at the list of promotions on VB, there will be campaigns with the word Zinaida, the campaign type and the article in the campaign name.
- After launching, Zinaida begins collecting data, constantly changes campaign settings: keywords-exclusions, CPM rate, fixed phrases. She analyzes the received data, changes the settings again and gradually fine-tunes. When she deems it necessary, she can pause campaigns for a while, for example, at certain night hours when no orders are expected.
- Smart promotion is a machine-learned model that analyzes a large amount of data, including CTR of phrases, semantic proximity of a phrase and product, various conversions with different campaign settings, but is not limited to this.
- Actions of Zinaida's artificial intelligence at first glance may seem different from classic methods of promotion, it is worth remembering: if it seems to you that at the moment it is not configured optimally, the settings are not static she constantly changes them and watches the response. It is difficult to reproduce Zinaida's actions manually - she performs calculations, changes parameters, draws conclusions and does this around the clock, even when people are sleeping or tired.
- Setting up can take up to two days. To give Zinaida time to set up and exclude seasonal factors, we recommend evaluating the effectiveness of the promotion one full week after launch.
- And compare it with the full previous week. During the test period (week before, week after), it is undesirable to change the price of the product, otherwise it will be insignificant - the price greatly affects sales, if it is changed during the measurement process, then this will affect sales and it will be unclear whether this is the influence of Zinaida's algorithms or price changes.
- After the initial setup, Zinaida continues management, in order to effectively solve her problem in a constantly changing market.
- Compare the full week of Zinaida promotion with the previous full week before Zinaida. Do not change the price of the product in these two test weeks.
- Calculate the increase in average daily revenue and total profit.
- Calculate the expenses on advertising products before and after Zinaida. DRR for all orders of products connected to Zinaida promotion is on the devices. It is calculated using the formula (costs of advertising the product)/(revenue from all product orders)
To work, Zinaida will need a WB token with full access to the sections: «Statistics», «Analytics», «Promotion», «Prices and prices». The token must be issued by logging into WB as the store owner. In the menu in the upper right corner, the item «API integration»
Check the correctness of the specified phone number and the message from the sender «Telegram» in the Telegram linked to this number.
- Manage internal advertising on the Web fully automatically using large-scale data analysis and machine learning.
- Provide analytics on the store's performance and promotional effectiveness.
- Notifies you via Telegram when attention is needed. Includes customizable monitoring of key store metrics.
- Free: Analytics and notification service.
- Subscription: Smart product promotion.
Yes, Zinaida has the functionality to invite employees to jointly manage the store.
Yes, the site seller.zinaida.pro is optimized for desktop and mobile versions, and also has a light and dark theme.
If the cost price is indicated, Zinaida will maximize profits and ensure they don't end up in the red when optimizing promotions. Profit will be calculated automatically. Cost price includes the purchase price, logistics, and other fees (excluding advertising costs). It doesn't have to be down to the last penny, but it's best to be as accurate as possible.
Select 5 products you want to try Zinaida on. Don't change their prices for a week before connecting Zinaida. It's best if these products are already selling well and are different from each other. It's important to understand that not every product sells well thanks to advertising alone; there are other factors. On the day you connect Zinaida, add the maximum number of available products to Smart Promotion—this way, you'll be able to compare the full week with the previous week. Don't change the product price during the trial period.
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